ERT Formula E Team announces partnership with luxury watchmaker Chronoswiss, highlighting Formula E’s growing appeal

The ERT Formula E Team is thrilled to announce a dynamic new partnership with Chronoswiss, a leading Swiss watchmaker renowned for its “Modern Mechanical” philosophy. This agreement signifies a major step forward for both ERT and Formula E, showcasing the growing allure of the World Championship and its alignment with luxury brands.

“We are incredibly excited to welcome Chronoswiss onboard as our Official Watch Partner,” said Alex Hui Team Principal of ERT Formula E Team. “Chronoswiss’s decision to enter Formula E speaks volumes about the series’ growing influence and its commitment to the future of mobility. Their association with ERT further validates Formula E’s position at the forefront of technological innovation and environmental sustainability, values that resonate deeply with both our team and our passionate fanbase.”

The partnership will see Chronoswiss branding prominently displayed on key touchpoints throughout the ERT Formula E team environment. This will include prominent placement on the car mirrors, nose cone, and drivers’ gloves, ensuring maximum visibility during races. Chronoswiss branding will also be integrated throughout the team environment, further solidifying the partnership.

“This collaboration is a perfect marriage of high-performance engineering and the art of luxury watchmaking,” said Oliver Ebstein, CEO and Owner of Chronoswiss. “ERT’s position as a successful independent team in such a competitive championship embodies the pioneering spirit that Chronoswiss cherishes. Together, we will redefine luxury and innovation within the world of motorsport.”

Notes to editors:

About ERT Formula E Team
The ERT Formula E Team has participated in the ABB FIA Formula E World Championship since its inception and won the inaugural Drivers’ Championship title as Team China Racing in 2015. Based at the home of British Motorsport at Silverstone Circuit, the ambitious team is committed to challenging the status quo of Formula E and is fast establishing itself as a respected challenger team among the giants of the industry.

About Chronoswiss
Family owned for more than 40 years, Chronoswiss combines traditional watchmaking with modern design, innovative materials, and exquisite craftsmanship. Since the foundation in 1983 Chronoswiss has been reinterpreting luxury & Swiss watch tradition to create timepieces with a strong character. The watchmakers from the heart of Lucerne break classic conventions with innovation while always maintaining a connection to history. Each model is a tribute to the 21st century, crafted in Lucerne.

About Formula E and the ABB FIA Formula E World Championship 
As the world’s only all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.

The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.

Por: ERT Formula E Team


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